somewhere, a marketing manager is smiling

Children must be a marketer’s dream come true. They soak knowledge up like sponges. That knowledge includes brand names and messages.

I’ve always been amused – and slightly disturbed – by the fact that Emma could recognize so many brands at such a young age. I remember, for example, driving down 405 one afternoon just before she turned two and she pointed at a truck passing by and said, “That’s Ralph’s, Daddy!”

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